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The strength of IBE for enabling students to develop a clear understanding of the 'big picture' results from two key factors. First, it is an integral part of the core business curriculum. During the first semester of their junior year, IBE students will be required to concurrently enroll in three junior-level core business courses (Marketing-MKT 3405, Management-MGT 3315, and Information Systems-CIS 3630) along with an Entrepreneurship and Community Service Practicum course. Second, the content coverage and many of the assignments in the core courses will be specifically sequenced to support students in organizing and managing their business and service ventures. Students will be able to make the conceptual connections across disciplines because, on an ongoing basis, they are using concepts and tools from all three core courses to guide their decisions in the business and service organizations. |